AMAP
AMAP (高德地圖) – Platform for a Smarter Life
AMAP (高德地圖) is China’s leading provider of digital map, navigation, and location-based service (LBS) solutions. It is dedicated to building a user-centric “Platform for a Smarter Life.”
Amap has integrated a vast network of location-based partners across various sectors, including dining, entertainment, shopping, and travel. Its ecosystem covers scenarios such as hotel bookings, attraction tickets, ride-hailing, refueling, and EV charging. Dozens of industry giants, including State Grid, Trip.com (Ctrip), Fliggy, and Koubei, have chosen to partner with Amap.
As an innovative marketing channel, Amap Local Life Promotion is designed to empower merchants to effortlessly enter the new era of Map Marketing.
Connecting the Vibrancy of Life, Serving Countless Lifestyles
From “connecting the real world” to “understanding the real world,” Amap continues to evolve, delivering a fresh AI-powered experience to over 890 million users and using technology to warmly safeguard every facet of life’s vitality. Amap is redefining, through technology, the relationship between people, life, and the city—where the city’s pulse and the warmth of daily living converge and blend.
AMAP offers a three-tiered promotional approach.
It starts with “Merchant Verification (商戶通)” to establish a foundational merchant page, advances to “promotion (推廣通)” for data-driven customer acquisition, and culminates with “Brand Ads (品牌廣告)” to create an immersive, branded destination on the map.
Merchant Verification (商戶通)
promotion (推廣通)
Brand Ads (品牌廣告)
Merchant Verification (商戶通)
Businesses can join AMAP and create a verified merchant page through “Merchant Verification (商戶通)” This service enhances store information with photo galleries, signature dishes, brand stories, and menus—transforming basic map markers into rich content pages that boost completeness and professional image.
AMAP Merchant Verification
Obtain Official Verification Badge
Enhance Merchant Store Information
Businesses can update store information anytime
Priority display to prevent being by competitors
Businesses receive platform data for each store
Priority participation in platform promotional activities
Promotion (推廣通)
With a well-established page, businesses can leverage “Promotion (推廣通)” to promote stores within AMAP’s local life ecosystem. It increases exposure through keyword searches, channel homepages, and the “Nearby” feed, using LBS-based traffic to precisely target potential customers. Operating on a CPC basis, it promotes stores, products, or events to drive consumer interest and visit intent.
Keyword Search
Nearby Recommendations
Recommendations for Similar Good Stores Nearby
Brand Ads (品牌廣告)
Brand merchants can build a branded map presence on AMAP with priority access to platform activities and cross-merchant promotions. These services strengthen store visibility and competitiveness while progressively establishing a professional, reliable, and appealing brand image—completing the journey from basic setup and precise marketing to long-term brand building.
In-App Launch Ad.
User Targeting, Nearby – Banner
Blue Informational Prompts
Post-Navigation End – Banner
Amap offers maps, navigation, location-based services, tourist attractions, dining, accommodation, and a wealth of information for all aspects of travel and entertainment in Hong Kong.
At the same time, Amap provides small and medium-sized businesses with a one-stop, precision marketing solution, including the creation of dedicated merchant pages and keyword promotions.
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