Client info: Hysan Development Company Limited has Causeway Bay’s premium destination, offering first-class business and retail facilities. As a magnet for exciting fashion, lifestyle products, hospitality and dining, Lee Gardens represents the heartbeat of Hong Kong.

Strategy: Delivered overlay full-page advertisement on DianPing mobile application by targeting Chinese users who stayed in Hong Kong and any user visited the DianPing – HongKong Page. Meanwhile, an editorial page introduced restaurants within the Lee Gardens area and provided promotional discounts to drive foot traffic.

Outcome: 4 million impressions and over 100 thousand individual users visited the editorial page during the 14-day advertising period.

SERVICES PROVIDED:

Home page ad on Dianping (投放精選攻略廣告)